PYE

PYE is a mens dress shirt brand who wanted to reinvent their branding through the architecture beginning with these new shops in Central Hong Kong. Shop 19 is dedicated to house the formal wear of the brand, while Shop 22 houses the brands more causal attire. The concept of the store was based around the tangram, the ancient Chinese puzzle, that can be arranged in endless configurations. The store, like the puzzle, provides flexibility through its fixtures and material palette that also creates a convergence of east-meets-west atmosphere.

Team: Dominic Leong / Gabriel Burkett / Juan Chavez / Yu-Hsiang Lin