Nike Infinity RN

Our newsiest innovation “Nike infinity RN 4” was brought to the forefront by showcasing support, cushioning and sustainability, that were displayed in kinetic innovation vignettes, deploying each product benefit. While infinity was our highlight, we haloed running footwear with six other running styles that cater to every runner. We created deeper storytelling around Nike Infinity and our supportive footwear with innovation vignettes that helped storytell around each style.

Team : Juan Chavez, Blair Cooper, Hotel Creative

Production: Crystal Baklanov