Women’s World Cup 23

To celebrate women World Cup we amplified jersey culture through elevated mannequin displays showcasing one of a kind deconstructed pieces by artist Haram from Berlin, using footwear components to make apparel pieces. The jersey from four different countries were styled using these pieces to elevate style Innovation. Our latest football boot, the “Phantom Luna,”  became the focal point on performances mannequins as well as kinetic innovation vignettes. A jersey conveyor activated the atrium of HOI showcasing the jerseys from different countries while inviting people to customize their own with their name. Hologram vignettes also created a destinations for home and away jersey displays within the apparel bays.

Our style counter was a digital table that displayed one of a kind product designed by female artist in a biweekly cadence bringing style, jersey culture and on pitch off pitch creations.

The digital table also had an interactive layer where consumers could play a game of soccer by waving their hands over the table for when the table was in transition between products offerings. The last piece of the journey was flanked by our footwear wall that showcase the full breath of soccer boots available with a turf flooring trial area.

Team : Juan Chavez, Blair Cooper, Alex Sorrel

Production: Crystal Baklanov, Kara Cederberg