Air Max

In Spring 2021, Nike introduced the newest additions to the Air Max family, the Air Max Viva and Vapormax Evo. With the brand slogan of “Bring the Future to Light” we created a layering effect of dichroic films and mirror to give the illusion of lightness and air. With layering of materials such as brushed aluminum, polycarbonate and integrated lighting we created openings to give a sense of depth in the footwear wall to help highlight and distinguish the two new products.

Team: NA Experience Design