SNKRS ATL

SNKRS ATL was the physical manifestation of the the SNKRS App, where high heat exclusive footwear is dropped. The pop up was a mixture of digital in app experiences, specifically targeted to the Atlanta community, mixed with the physical in store journey. The consumer journey was divided into Game Day, Next Day and Rest Day though a period of several weeks in conjunction with Atlanta hosting the Superbowl. Game Day refers to a consumer picking up product that they have obtained via SNKRS Pass on the SNKRS app. Next Day refers to the upcoming drops that can be viewed in app or in real life on the tickers in the space. These tickers also alert in store consumers when a shoe has low quantity! The Rest Day is for in-stock experiences where the local sneaker head community can come and gather, share stories and discover.

Team: Juan Chavez / Patty Wong